F.P Journe

One of my assignments from Parsons was to pick a luxury brand that I like (fashion or another industry), define why is this brand luxury and define it in terms of price, craftsmanship, quality, innovation, desirability, etc.

I picked F.P Journe since watches are a luxury item for both men and women and such brands often utilize their heritage and tradition to position the brand as luxury. High-quality materials, unique features, exclusivity, craftsmanship, and a longstanding heritage are the foundation of luxury branding (this helps justify a luxury price-tag) and F.P Journe was a perfect example of this.

I added descriptions in a watch band (an F.P Journe watchband) to creatively capture the essence of the brand.

The assignment

(Price, craftsmanship, quality, innovation, desirability, etc.)